Tony

The essentials for print Final leaflet size (A5, A6, DL, etc.) and whether it’s single or double-sided Bleed and safe zone requirements — anything meant to run to the edge needs 3mm bleed, and text needs to sit clear of the trim line Paper/finish if they already know (gloss, matt, silk) — affects colour choice … Read more

Why it generally works: Letterbox/leaflet drops are one of the few channels that guarantee physical reach into every household in a defined area — no algorithm or spam filter between you and the recipient It’s well-suited to local, high-frequency-need businesses: takeaways, tradespeople, cleaners, gyms, estate agents, etc. Response rates for well-targeted door drops typically run … Read more